Rekupr
Edition 02, September 2026

The Rekupr brand

A little
clarity.

Brand guidelines

A living system for making medical bills feel less overwhelming and an evidence-backed appeal easier to build.

Made for

Product, marketing, partnerships, support, and every moment where Rekupr shows up.

A woman at her kitchen table, looking at her phone with a quiet expression of relief
Room for what mattersCampaign imagery

Our foundation

Clarity that gives people control.

Rekupr checks medical bills, explains what may be worth questioning, and prepares evidence-backed appeal drafts for people to review. Every brand choice should make that experience calmer and easier.

We meet a difficult moment with useful calm.

01

Understand first.

Start with the answer a person needs. Explain technical detail when it helps them decide what to do.

02

Care is practical.

Warmth comes from clear guidance, honest limits, and respect for the information someone shares.

03

Leave control with the person.

We show what we found and why it matters. The person decides what happens next.

04

Be honest about the outcome.

A clean bill is a useful answer. A potential error needs evidence. A story needs its context.

The idea at the center
A medical bill can take over the room. Rekupr checks the bill, gathers the evidence, and prepares the appeal draft so the person does not have to start from scratch.

Color

Grounded green. Room to breathe.

Amber identifies the intended next action. Deep green anchors navigation, selected states, status, structure, and large brand surfaces. White gives the interface clarity; sage supports information.

Core green#026859Links and positive guidance
Deep green#093E35Navigation, selected states, structure
Warm cream#F5F3EBPrimary canvas
Pale sage#DCE9DFHelpful structure

Warm yellow / amber

#EFC17C. Primary actions, with deep green text and icons.

Logo signal

#08A280. Reserved for the logo and rare identity moments. It does not replace core green in the interface.

THE NEXT STEPClear action.
Confident structure.
Explore action hierarchy

Amber means action.

Amber is the primary action signal across public and authenticated pages. Use #EFC17C with deep green #093E35 text and icons, #E7AD55 on hover, and no visible border. Do not use amber for tabs, filters, navigation selection, status indicators, utility controls, or decoration.

Green buttons blended into navigation, cards, illustrations, and structural surfaces. Amber gives the next action its own recognizable role.

Ink#173E35
Paper#FFFEFA
Muted text#52665B
Quiet line#CFD7CA
Keyboard focus#BB6E1B
AaWhite on green6.72:1
AaCream on deep10.79:1
AaInk on cream10.64:1

Choose colors as a pair.

A surface belongs to its surroundings. On cool gray or sage, use white or green-family panels. Keep large warm cream and beige panels off those backgrounds. Reserve cream for the warm page canvas or a deliberate pairing with deep green.

A clear reading surface.
White on sage
Voice examples and reading cards
A calm moment of emphasis.
Sage on cool gray
Reminder email hero
A confident brand moment.
Deep green on cream
Editorial emphasis

Review adjacent surfaces as well as text contrast. Use labels and small accents to distinguish message types; a contrasting panel tint is not always needed.

One clear next action.

Amber provides functional hierarchy. Green is already present in navigation, cards, selected states, illustrations, and large surfaces. Giving the primary action a distinct color makes the intended next step easier to find.

  1. Use one amber primary action per decision area.
  2. Use neutral outlined buttons for secondary actions.
  3. Use text-only controls for tertiary actions.
  4. Keep deep green for navigation, selected states, status, structure, and large brand surfaces.
  5. Inside deep green panels, a primary action may be white when amber would compete with existing amber data or status accents. Do not introduce new amber status treatments.
  6. Keep destructive actions red.
  7. Do not use amber for tabs, filters, navigation selection, status indicators, utility controls, or decoration.
  8. Disabled primary actions use a muted neutral treatment instead of faded amber.
Default · #EFC17C
Hover · #E7AD55
Keyboard focus
Disabled · neutral, no opacity

Component specimens only. Enabled buttons demonstrate hover and keyboard focus without submitting anything. Text and icons inherit deep green #093E35. Primary buttons have no visible border; a subtle shadow may separate them from white.

Public marketing

Understand your medical bill.

One next step in the hero. Navigation and supporting links stay green or neutral.

Upload

Ready to review this bill?

The file area, progress, and utility controls remain neutral.

Authentication

Welcome back.

Sign-in owns the primary emphasis. Alternative sign-in methods use neutral outlines.

Checkout

Review your order.

Keep the payment action distinct from the order summary and payment-method selection.

Account pages

Your bill is ready.

Navigation, selected tabs, and review statuses stay deep green.

Deep green panel / exception

Keep the action distinct.

When existing amber data or status accents would compete with a CTA, use a white action with deep green text.

Destructive decision

Delete this document?

Red communicates the destructive action. A neutral outline provides a clear way to cancel.

Contrast, checked.

All action labels below exceed the WCAG AA 4.5:1 requirement for normal text. Meaningful icons, outlines, and focus indicators need at least 3:1 against their adjacent surface. Disabled controls are exempt, but our neutral treatment still exceeds 4.5:1.

Foreground and background contrast
TreatmentForeground / backgroundRatio
Primary#093E35 / #EFC17C7.19:1
Primary hover#093E35 / #E7AD556.00:1
Secondary#374151 / #FFFFFF10.31:1
Tertiary on white#093E35 / #FFFFFF11.99:1
Secondary hover#374151 / #F3F4F69.37:1
White on deep panel#093E35 / #FFFFFF11.99:1
White action hover#093E35 / #EDF1EF10.52:1
Destructive#FFFFFF / #B91C1C6.47:1
Destructive hover#FFFFFF / #991B1B8.31:1
Disabled#4B5563 / #E5E7EB6.10:1
Secondary outline#6B7280 / #FFFFFF4.83:1
Light-surface focus#093E35 / #FFFFFF11.99:1
Dark-surface focus#FFFFFF / #093E3511.99:1

Amber against white is only 1.67:1. Do not rely on the fill boundary, shadow, or color alone to identify the action. Keep a clear high-contrast label, familiar button shape, and deliberate placement. Use a 3px deep green focus ring with a 3px offset on light surfaces; use a white ring on deep green. Avoid amber text on white and white text on amber. Icon-only controls remain neutral and require an accessible name. Recheck contrast when changing surrounding surfaces.

References: WCAG 2.2 text contrast and non-text contrast.

Button tokens
{
  "primary": {
    "background": "#EFC17C",
    "foreground": "#093E35",
    "hoverBackground": "#E7AD55",
    "border": "none",
    "shadow": "0 2px 5px #093e3514"
  },
  "secondary": {
    "background": "#FFFFFF",
    "foreground": "#374151",
    "border": "#6B7280",
    "hoverBackground": "#F3F4F6"
  },
  "tertiary": {
    "background": "transparent",
    "foreground": "#093E35"
  },
  "onDeep": {
    "background": "#FFFFFF",
    "foreground": "#093E35",
    "hoverBackground": "#EDF1EF"
  },
  "destructive": {
    "background": "#B91C1C",
    "foreground": "#FFFFFF",
    "hoverBackground": "#991B1B"
  },
  "disabled": {
    "background": "#E5E7EB",
    "foreground": "#4B5563",
    "border": "none",
    "shadow": "none"
  },
  "focus": {
    "ring": "#093E35",
    "width": "3px",
    "offset": "3px",
    "onDeepRing": "#FFFFFF"
  }
}

Typography

One family. A generous voice.

Geist gives the brand warmth, precision, and clear numbers without changing character between editorial pages and product screens.

Geist.
FamilyGeist VariableBody400 RegularDisplay500 MediumEmphasis600 Semibold
72px
A clearer bill. More room for life.
HeroA little breathing room.70 to 100px, 500
SectionUnderstand what matters.48 to 62px, 500
Step titleStart with the bill in front of you.28 to 36px, 500
BodyWe explain what we find in plain words, including when nothing looks out of place.15 to 17px, 400
SupportingNo account. No credit card.13 to 15px, 500

Voice

Clear, warm, honest, quiet.

People meet us when life already feels complicated. Our words should lower the temperature, name what is known, and make the appeal process clear.

01

Clear

Use familiar words and short sentences. Put the answer before the mechanism.

02

Warm

Write like a capable person sitting beside someone, without sounding sentimental.

03

Honest

Name uncertainty, context, and limits. Never promise a result we cannot know.

04

Quiet

Let usefulness carry the message. No fear, pressure, urgency tricks, or shouting.

Say this

“We found two charges worth a closer look. Here’s why.”

Specific, grounded, and useful. The person can see both the finding and its basis.

Avoid this

“You’ve been overcharged. Demand justice now!”

It overstates certainty and adds urgency at a moment that needs calm.

Words we reach for

Understand, explain, question, review, evidence, preview, appeal draft, review before sending.

Words we use with care

Error, savings, AI, expert, guaranteed, instant, automatic, advocate, fight.

Messaging & positioning

Say what we do.
Show why it matters.

Lead with a bill someone needs to understand. Make the work Rekupr does tangible. Leave the decision with the person.

The human promise

A clearer bill.
More room
for life.

The bill is the starting point. Giving someone the clarity and preparation to question it is the work.

Our position

For people who want to understand a medical bill and challenge a charge, Rekupr brings bill checking, supporting evidence, and appeal preparation into one place, with a draft the person reviews and controls.

The categoryMedical bill review and appeal preparation.
The difference to communicateFrom a bill to evidence to an appeal draft, with the person in control.
01 / Understand

Make the bill
make sense.

Rekupr checks the bill and explains what may be worth questioning, including when nothing looks out of place.

Show: a finding with a plain-language explanation.
02 / Prepare

Put evidence
to work.

Rekupr gathers supporting evidence and prepares an appeal draft, so the person can start with something to review.

Show: the finding, its evidence, and the draft together.
03 / Control

Keep the decision
with you.

The person reviews the findings, edits the draft, and decides when to send it.

Show: the review step alongside the prepared appeal.

A shared story.
The right length.

Reusable starting points for introductions, profiles, decks, and campaign copy.

One sentenceWebsite, introduction, deck

Rekupr checks your medical bill, gathers supporting evidence, and prepares an appeal draft you review and control.

Short bioSocial profile

Medical bills, explained. Evidence gathered. An appeal draft you control. Start with a free preview.

One paragraphAbout copy, partner introduction

A medical bill can leave you with more questions than answers. Rekupr checks the bill, explains what may be worth questioning, and gathers supporting evidence. When there is a supported issue to challenge, it prepares an appeal draft for you to review and edit. You decide when to send it. Start with a free preview to see whether there is something to explore.

Spoken introductionConversation, presentation

If you have ever looked at a medical bill and wondered whether it was right, that is where Rekupr starts. It checks the bill, shows what may be worth questioning, and brings the evidence into an appeal draft. You have something concrete to review and edit, and you stay in control of when it is sent.

Meet the person
in front of us.

The promise stays consistent. The opening changes with the reader’s question.

For individuals

“Is this bill right?”

Start with the bill in front of you.

See what may be worth questioning and what evidence could support an appeal. Rekupr prepares the draft. You review and decide when to send.

Get my free preview ↗
For employers

“How can we support our people?”

Give your team a place to start.

Introduce your team to help understanding medical bills, reviewing potential issues, and preparing evidence-backed appeal drafts they control.

Tell us about your team ↗
For referral partners

“Where can I point someone?”

A practical next step for a confusing bill.

Rekupr helps people understand what may be worth questioning and prepares an appeal draft from the supporting evidence. They review and decide what happens next.

Explore how Rekupr works ↗
Keep the promise precise

Checks. Gathers. Prepares. Name the work. Keep “you review and decide when to send” close to appeal copy. A free preview is the starting point; it does not make every analysis or appeal tool free. Use evidence for individual findings and outcomes.

Photography

Life is larger than the bill.

Show real-feeling moments, natural light, and the ordinary life people want to return to. The camera observes. It does not ask for a performance.

A woman tending herbs on a porch in warm afternoon light
Life continuing. Illustrative campaign scene.
A woman at her kitchen table looking at her phone in warm afternoon light
A little breathing room. Illustrative campaign scene.
A parent and child walking in a garden
Natural movement. Illustrative campaign scene.

Stay in the moment.

Subjects look at what they are doing, at one another, or just outside the frame.

Use honest light.

Prefer windows, porches, gardens, and late afternoon warmth. Keep skin natural.

Leave room to breathe.

Compose with useful negative space. Let crop and copy work together.

Keep context attached.

Identify generated imagery and relationships. Never imply an illustrative scene is a testimonial.

About the images in this guide

The kitchen, porch, and garden scenes are generated campaign imagery from this redesign. They illustrate the emotional setting and are not customer testimonials. The kitchen scene appears in the redesigned homepage, and the garden scene appears on the redesigned About page.

Generating new imagery

Different moments.
The same feeling.

Start with an approved image and a shared photographic brief. Change the person, setting, and action while keeping the light, palette, texture, and emotional tone consistent.

01 / Light & color

Warm light. Natural skin.

Soft afternoon side light, gentle shadows, evergreen, sage, cream, and earthy materials. Let green live in the setting. Avoid tinting skin or washing the whole image in orange.

02 / People & mood

Observed, never staged.

One ordinary action, relaxed posture, and quiet connection. Vary ages, skin tones, households, and settings naturally across a series. Consistency comes from the treatment, not identical people.

03 / Lens & texture

Keep the world believable.

Eye-level framing, a 35–50mm photographic feel, gentle depth, and subtle grain. Retain skin, fabric, and surface detail. Avoid glossy retouching and exaggerated cinematic effects.

Example prompt

A quiet kitchen moment.

3:2 / Landscape

Copy the complete brief and attach the reference. For a different scene, use the template below.

Create a photorealistic, candid editorial lifestyle photograph for Rekupr. Match the attached approved campaign reference for lighting, color balance, material texture, and photographic treatment. Use it as an art-direction reference, not a request to reproduce the same person. Use warm late-afternoon side light, gentle dappled shadows, deep evergreen foliage or muted green interiors, warm cream fabrics, and tactile wood, plaster, or terracotta. Preserve natural skin tones, visible skin texture, believable hands, and small imperfections. The photographic treatment should feel like a quiet independent lifestyle magazine: an eye-level 35–50mm perspective, gentle depth of field, subtle film grain, and restrained contrast. Keep the surroundings recognizable. The mood is unhurried and quietly reassuring: ordinary life continuing. The person is absorbed in what they are doing, with a relaxed posture and a small, natural expression. Avoid posing or looking at the camera. Scene: a woman in her late thirties, with brown wavy hair and light olive skin, sits at a lived-in oak kitchen table in a modest home. She wears a relaxed off-white cotton shirt and looks down at her phone, her shoulders softening. Include an understated sage ceramic mug and a single folded paper with no readable personal or billing details. Forest-green cabinetry and a little home greenery sit softly in the background. Composition: landscape 3:2. Position her in the center-right with breathing room around her head and hands. Leave the left third visually quiet for a heading added later. Keep the important action away from the edges and allow room for a separate portrait crop. No text, logos, watermarks, borders, graphic overlays, artificial glows, dramatic lens flare, medical equipment, exaggerated celebration, corporate stock-photo poses, airbrushed skin, or heavy orange or green color casts. Do not add a bill or phone unless the scene calls for one. This is an illustrative campaign scene, not a real customer testimonial or staff portrait.
Reusable template for a new scene

Replace the bracketed scene and composition fields. Keep the opening style brief and closing constraints intact.

Create a photorealistic, candid editorial lifestyle photograph for Rekupr. Match the attached approved campaign reference for lighting, color balance, material texture, and photographic treatment. Use it as an art-direction reference, not a request to reproduce the same person. Use warm late-afternoon side light, gentle dappled shadows, deep evergreen foliage or muted green interiors, warm cream fabrics, and tactile wood, plaster, or terracotta. Preserve natural skin tones, visible skin texture, believable hands, and small imperfections. The photographic treatment should feel like a quiet independent lifestyle magazine: an eye-level 35–50mm perspective, gentle depth of field, subtle film grain, and restrained contrast. Keep the surroundings recognizable. The mood is unhurried and quietly reassuring: ordinary life continuing. The person is absorbed in what they are doing, with a relaxed posture and a small, natural expression. Avoid posing or looking at the camera. Scene: [PERSON OR PEOPLE], wearing [NATURAL, MUTED CLOTHING], [ONE ORDINARY ACTION] in [BELIEVABLE WORKPLACE, HOME, PORCH, OR GARDEN SETTING]. Include [ONE OR TWO PURPOSEFUL PROPS]. Vary people and everyday settings across the collection while retaining the photographic treatment above. Composition: [ASPECT RATIO AND PLACEMENT]. Place the subject [POSITION], with visually quiet space on [COPY SIDE, IF NEEDED]. Keep faces, hands, and the important action away from crop edges. Specify a separate composition if the destination crop cannot preserve the moment. No text, logos, watermarks, borders, graphic overlays, artificial glows, dramatic lens flare, medical equipment, exaggerated celebration, corporate stock-photo poses, airbrushed skin, or heavy orange or green color casts. Do not add a bill or phone unless the scene calls for one. This is an illustrative campaign scene, not a real customer testimonial or staff portrait.

Build a series, one decision at a time.

  1. Anchor the brief.

    Choose an approved image that fits the intended scene. Use the same reference set and keep a record of the image tool, model, and available settings.

  2. Vary the story.

    Change the subject, ordinary action, or setting deliberately. A porch, kitchen, or garden can share the same treatment. Keep unnecessary bills and phones out of scenes about life beyond the bill.

  3. Compare, then refine.

    Review candidates beside the existing gallery at the same size. Adjust one issue at a time, such as harsh light or an overly polished expression. Reuse an approved result as a reference for related scenes.

  4. Save the context.

    Keep the final prompt, reference files, tool and settings, date, approved original, and final crops together. Write descriptive alt text and retain the generated-image disclosure.

Before it joins the collection

Review the image in its real layout.

  • Does it belong beside the kitchen, porch, and garden images?
  • Are skin tones, faces, hands, objects, and reflections believable?
  • Is the emotion quiet and the setting lived-in?
  • Do desktop and phone crops preserve faces, hands, and the action?
  • Is there clear space for separate copy, without invented text or logos?
  • Is it clearly illustrative, with no implied customer result or staff identity?

Compose for the destination. A 3:2 master is a starting point; a wide banner and a tall portrait may need different framing. Add typography, brand marks, and graphic accents in the layout after generation.

The image collection / 01

People. Paper.
Life in between.

Twenty original photographs made with the shared Rekupr AI prompt. Ten employee scenes, six bill scenes and details, and four moments of everyday life.

Download all 20 images ZIP · 14.1 MB · Full-resolution JPEGs, prompts, and references

Showing 20 images

Three colleagues discussing a laptop at a sunlit office table. AI-generated campaign image.

01 / Employees16:9

Work, together

1672 × 941 px · PNG

Download image
View the AI prompt

Use case: photorealistic-natural. Create ONE standalone photograph, not a collage or contact sheet. Create a photorealistic, candid editorial lifestyle photograph for Rekupr. Match the attached approved campaign reference for lighting, color balance, material texture, and photographic treatment. Use it as an art-direction reference, not a request to reproduce the same person. Use warm late-afternoon side light, gentle dappled shadows, deep evergreen foliage or muted green interiors, warm cream fabrics, and tactile wood, plaster, or terracotta. Preserve natural skin tones, visible skin texture, believable hands, and small imperfections. The photographic treatment should feel like a quiet independent lifestyle magazine: an eye-level 35–50mm perspective, gentle depth of field, subtle film grain, and restrained contrast. Keep the surroundings recognizable. The mood is unhurried and quietly reassuring: ordinary life continuing. The person is absorbed in what they are doing, with a relaxed posture and a small, natural expression. Avoid posing or looking at the camera. Scene: Three colleagues, a Black man in his forties, an East Asian woman in her thirties, and a white man in his fifties, quietly discussing a laptop at an oak table in a believable commercial office with glazed meeting rooms and desks. Smart casual cream and muted green clothes. The laptop screen faces away. Wide establishing frame, people on the right two thirds, quiet shaded office space on the left. Composition: 16:9 aspect ratio. Generate in this aspect ratio, compose natively for it. Keep faces and hands clear of crop edges. No text, logos, watermarks, borders, graphic overlays, artificial glows, dramatic lens flare, medical equipment, exaggerated celebration, corporate stock-photo poses, airbrushed skin, or heavy orange or green color casts. Do not add a bill or phone unless the scene calls for one. This is an illustrative campaign scene, not a real customer testimonial or staff portrait. Reference role: the supplied image is a style and lighting reference only. Create new people and the distinct scene described above. Workplace scenes must read clearly as workplaces, not domestic kitchens.

An employee checking his phone during a break beside workplace lockers. AI-generated campaign image.

02 / Employees4:5

A moment on break

1122 × 1402 px · PNG

Download image
View the AI prompt

Use case: photorealistic-natural. Create ONE standalone photograph, not a collage or contact sheet. Create a photorealistic, candid editorial lifestyle photograph for Rekupr. Match the attached approved campaign reference for lighting, color balance, material texture, and photographic treatment. Use it as an art-direction reference, not a request to reproduce the same person. Use warm late-afternoon side light, gentle dappled shadows, deep evergreen foliage or muted green interiors, warm cream fabrics, and tactile wood, plaster, or terracotta. Preserve natural skin tones, visible skin texture, believable hands, and small imperfections. The photographic treatment should feel like a quiet independent lifestyle magazine: an eye-level 35–50mm perspective, gentle depth of field, subtle film grain, and restrained contrast. Keep the surroundings recognizable. The mood is unhurried and quietly reassuring: ordinary life continuing. The person is absorbed in what they are doing, with a relaxed posture and a small, natural expression. Avoid posing or looking at the camera. Scene: A Latino male employee in his thirties in an olive work shirt, seated in a workplace break room beside green lockers. He looks at his phone, with lunch container and water bottle on the table. Natural small relieved expression, no paper bill. Portrait frame includes torso, both hands, and clear workplace background. Composition: 4:5 aspect ratio. Generate in this aspect ratio, compose natively for it. Keep faces and hands clear of crop edges. No text, logos, watermarks, borders, graphic overlays, artificial glows, dramatic lens flare, medical equipment, exaggerated celebration, corporate stock-photo poses, airbrushed skin, or heavy orange or green color casts. Do not add a bill or phone unless the scene calls for one. This is an illustrative campaign scene, not a real customer testimonial or staff portrait. Reference role: the supplied image is a style and lighting reference only. Create new people and the distinct scene described above. Workplace scenes must read clearly as workplaces, not domestic kitchens. Refinement applied to the generated original: Edit the attached photograph only to remove ALL text, typography, symbols, and poster lettering from the background noticeboard and identity badge. Replace the noticeboard contents with a plain muted sage panel and a few blank cream note cards without writing. Make the employee badge completely blank. Preserve the main man, facial identity, pose, hands, clothes, phone, lunch container, table, lighting, colors, background people and 4:5 portrait composition exactly. Do not add any text or logos anywhere. Photorealistic seamless edit.

Two people reviewing a folder together in an office meeting room. AI-generated campaign image.

03 / Employees3:2

A helpful conversation

1536 × 1024 px · PNG

Download image
View the AI prompt

Use case: photorealistic-natural. Create ONE standalone photograph, not a collage or contact sheet. Create a photorealistic, candid editorial lifestyle photograph for Rekupr. Match the attached approved campaign reference for lighting, color balance, material texture, and photographic treatment. Use it as an art-direction reference, not a request to reproduce the same person. Use warm late-afternoon side light, gentle dappled shadows, deep evergreen foliage or muted green interiors, warm cream fabrics, and tactile wood, plaster, or terracotta. Preserve natural skin tones, visible skin texture, believable hands, and small imperfections. The photographic treatment should feel like a quiet independent lifestyle magazine: an eye-level 35–50mm perspective, gentle depth of field, subtle film grain, and restrained contrast. Keep the surroundings recognizable. The mood is unhurried and quietly reassuring: ordinary life continuing. The person is absorbed in what they are doing, with a relaxed posture and a small, natural expression. Avoid posing or looking at the camera. Scene: A South Asian woman benefits adviser in her forties and an older Black male employee reviewing one plain unmarked folder together in a glass office meeting room. Equal eye level, attentive relaxed conversation, no pointing at camera. Wide enough to show professional surroundings, green upholstered chair, cream shirt, wooden table. Their faces and hands comfortably inside frame. Composition: 3:2 aspect ratio. Generate in this aspect ratio, compose natively for it. Keep faces and hands clear of crop edges. No text, logos, watermarks, borders, graphic overlays, artificial glows, dramatic lens flare, medical equipment, exaggerated celebration, corporate stock-photo poses, airbrushed skin, or heavy orange or green color casts. Do not add a bill or phone unless the scene calls for one. This is an illustrative campaign scene, not a real customer testimonial or staff portrait. Reference role: the supplied image is a style and lighting reference only. Create new people and the distinct scene described above. Workplace scenes must read clearly as workplaces, not domestic kitchens.

Two colleagues talking as they walk through a glass office corridor. AI-generated campaign image.

04 / Employees1:1

Between meetings

1254 × 1254 px · PNG

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View the AI prompt

Use case: photorealistic-natural. Create ONE standalone photograph, not a collage or contact sheet. Create a photorealistic, candid editorial lifestyle photograph for Rekupr. Match the attached approved campaign reference for lighting, color balance, material texture, and photographic treatment. Use it as an art-direction reference, not a request to reproduce the same person. Use warm late-afternoon side light, gentle dappled shadows, deep evergreen foliage or muted green interiors, warm cream fabrics, and tactile wood, plaster, or terracotta. Preserve natural skin tones, visible skin texture, believable hands, and small imperfections. The photographic treatment should feel like a quiet independent lifestyle magazine: an eye-level 35–50mm perspective, gentle depth of field, subtle film grain, and restrained contrast. Keep the surroundings recognizable. The mood is unhurried and quietly reassuring: ordinary life continuing. The person is absorbed in what they are doing, with a relaxed posture and a small, natural expression. Avoid posing or looking at the camera. Scene: Two female colleagues, one white with short gray hair and one Black with natural curls, sharing an ordinary quiet conversation while walking through a sunlit office corridor. One holds a closed notebook. Candid mid-stride, commercial glass partitions, leafy trees outside, sage and ivory clothing. Square composition, no desk or phones. Composition: 1:1 aspect ratio. Generate in this aspect ratio, compose natively for it. Keep faces and hands clear of crop edges. No text, logos, watermarks, borders, graphic overlays, artificial glows, dramatic lens flare, medical equipment, exaggerated celebration, corporate stock-photo poses, airbrushed skin, or heavy orange or green color casts. Do not add a bill or phone unless the scene calls for one. This is an illustrative campaign scene, not a real customer testimonial or staff portrait. Reference role: the supplied image is a style and lighting reference only. Create new people and the distinct scene described above. Workplace scenes must read clearly as workplaces, not domestic kitchens.

A designer working at a laptop in a sunlit studio. AI-generated campaign image.

05 / Employees2:3

A focused afternoon

1024 × 1536 px · PNG

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View the AI prompt

Use case: photorealistic-natural. Create ONE standalone photograph, not a collage or contact sheet. Create a photorealistic, candid editorial lifestyle photograph for Rekupr. Match the attached approved campaign reference for lighting, color balance, material texture, and photographic treatment. Use it as an art-direction reference, not a request to reproduce the same person. Use warm late-afternoon side light, gentle dappled shadows, deep evergreen foliage or muted green interiors, warm cream fabrics, and tactile wood, plaster, or terracotta. Preserve natural skin tones, visible skin texture, believable hands, and small imperfections. The photographic treatment should feel like a quiet independent lifestyle magazine: an eye-level 35–50mm perspective, gentle depth of field, subtle film grain, and restrained contrast. Keep the surroundings recognizable. The mood is unhurried and quietly reassuring: ordinary life continuing. The person is absorbed in what they are doing, with a relaxed posture and a small, natural expression. Avoid posing or looking at the camera. Scene: A male designer in his late twenties with medium brown skin and curly hair working alone at a desk in a modest professional studio, wearing a cream overshirt. Seen at a three-quarter angle, laptop screen turned away, pinboard without readable writing, one plant, green partition. Tall portrait includes environmental space above and below, quiet concentration. Composition: 2:3 aspect ratio. Generate in this aspect ratio, compose natively for it. Keep faces and hands clear of crop edges. No text, logos, watermarks, borders, graphic overlays, artificial glows, dramatic lens flare, medical equipment, exaggerated celebration, corporate stock-photo poses, airbrushed skin, or heavy orange or green color casts. Do not add a bill or phone unless the scene calls for one. This is an illustrative campaign scene, not a real customer testimonial or staff portrait. Reference role: the supplied image is a style and lighting reference only. Create new people and the distinct scene described above. Workplace scenes must read clearly as workplaces, not domestic kitchens.

Three coworkers sharing lunch in an office courtyard. AI-generated campaign image.

06 / Employees16:9

Lunch outside

1672 × 941 px · PNG

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Use case: photorealistic-natural. Create ONE standalone photograph, not a collage or contact sheet. Create a photorealistic, candid editorial lifestyle photograph for Rekupr. Match the attached approved campaign reference for lighting, color balance, material texture, and photographic treatment. Use it as an art-direction reference, not a request to reproduce the same person. Use warm late-afternoon side light, gentle dappled shadows, deep evergreen foliage or muted green interiors, warm cream fabrics, and tactile wood, plaster, or terracotta. Preserve natural skin tones, visible skin texture, believable hands, and small imperfections. The photographic treatment should feel like a quiet independent lifestyle magazine: an eye-level 35–50mm perspective, gentle depth of field, subtle film grain, and restrained contrast. Keep the surroundings recognizable. The mood is unhurried and quietly reassuring: ordinary life continuing. The person is absorbed in what they are doing, with a relaxed posture and a small, natural expression. Avoid posing or looking at the camera. Scene: Three mixed-gender coworkers in their thirties and fifties eating lunch at a wooden courtyard picnic table outside an office, subtly smiling in conversation. Casual reusable lunch boxes, no branding. Dappled trees, pale commercial building behind, grounded natural posture. Wide landscape, people on left half and quiet foliage and wall on right for future copy. Composition: 16:9 aspect ratio. Generate in this aspect ratio, compose natively for it. Keep faces and hands clear of crop edges. No text, logos, watermarks, borders, graphic overlays, artificial glows, dramatic lens flare, medical equipment, exaggerated celebration, corporate stock-photo poses, airbrushed skin, or heavy orange or green color casts. Do not add a bill or phone unless the scene calls for one. This is an illustrative campaign scene, not a real customer testimonial or staff portrait. Reference role: the supplied image is a style and lighting reference only. Create new people and the distinct scene described above. Workplace scenes must read clearly as workplaces, not domestic kitchens.

An employee placing a lunch bag in a workplace locker. AI-generated campaign image.

07 / Employees4:5

The end of a shift

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Use case: photorealistic-natural. Create ONE standalone photograph, not a collage or contact sheet. Create a photorealistic, candid editorial lifestyle photograph for Rekupr. Match the attached approved campaign reference for lighting, color balance, material texture, and photographic treatment. Use it as an art-direction reference, not a request to reproduce the same person. Use warm late-afternoon side light, gentle dappled shadows, deep evergreen foliage or muted green interiors, warm cream fabrics, and tactile wood, plaster, or terracotta. Preserve natural skin tones, visible skin texture, believable hands, and small imperfections. The photographic treatment should feel like a quiet independent lifestyle magazine: an eye-level 35–50mm perspective, gentle depth of field, subtle film grain, and restrained contrast. Keep the surroundings recognizable. The mood is unhurried and quietly reassuring: ordinary life continuing. The person is absorbed in what they are doing, with a relaxed posture and a small, natural expression. Avoid posing or looking at the camera. Scene: A Black female warehouse coordinator in her forties in plain olive workwear and a simple unmarked high-visibility vest, putting a closed lunch bag into a locker in a clean workplace staff room after her shift. Eye-level documentary view, modest windows, muted green lockers, no machinery or medical context. Warm late-day light, portrait, no phone. Composition: 4:5 aspect ratio. Generate in this aspect ratio, compose natively for it. Keep faces and hands clear of crop edges. No text, logos, watermarks, borders, graphic overlays, artificial glows, dramatic lens flare, medical equipment, exaggerated celebration, corporate stock-photo poses, airbrushed skin, or heavy orange or green color casts. Do not add a bill or phone unless the scene calls for one. This is an illustrative campaign scene, not a real customer testimonial or staff portrait. Reference role: the supplied image is a style and lighting reference only. Create new people and the distinct scene described above. Workplace scenes must read clearly as workplaces, not domestic kitchens.

A man holding a coffee cup beside an office window. AI-generated campaign image.

08 / Employees1:1

Room to think

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Use case: photorealistic-natural. Create ONE standalone photograph, not a collage or contact sheet. Create a photorealistic, candid editorial lifestyle photograph for Rekupr. Match the attached approved campaign reference for lighting, color balance, material texture, and photographic treatment. Use it as an art-direction reference, not a request to reproduce the same person. Use warm late-afternoon side light, gentle dappled shadows, deep evergreen foliage or muted green interiors, warm cream fabrics, and tactile wood, plaster, or terracotta. Preserve natural skin tones, visible skin texture, believable hands, and small imperfections. The photographic treatment should feel like a quiet independent lifestyle magazine: an eye-level 35–50mm perspective, gentle depth of field, subtle film grain, and restrained contrast. Keep the surroundings recognizable. The mood is unhurried and quietly reassuring: ordinary life continuing. The person is absorbed in what they are doing, with a relaxed posture and a small, natural expression. Avoid posing or looking at the camera. Scene: An East Asian male employee in his fifties in a pale blue shirt pauses with a ceramic coffee cup near the large window of a modern commercial office. His gaze rests on the trees outside, thoughtful and calm, not camera. Square environmental portrait with natural skin texture and an understated green office sofa behind. Composition: 1:1 aspect ratio. Generate in this aspect ratio, compose natively for it. Keep faces and hands clear of crop edges. No text, logos, watermarks, borders, graphic overlays, artificial glows, dramatic lens flare, medical equipment, exaggerated celebration, corporate stock-photo poses, airbrushed skin, or heavy orange or green color casts. Do not add a bill or phone unless the scene calls for one. This is an illustrative campaign scene, not a real customer testimonial or staff portrait. Reference role: the supplied image is a style and lighting reference only. Create new people and the distinct scene described above. Workplace scenes must read clearly as workplaces, not domestic kitchens.

Two colleagues reviewing paper plans at a studio table. AI-generated campaign image.

09 / Employees3:2

A shared plan

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Use case: photorealistic-natural. Create ONE standalone photograph, not a collage or contact sheet. Create a photorealistic, candid editorial lifestyle photograph for Rekupr. Match the attached approved campaign reference for lighting, color balance, material texture, and photographic treatment. Use it as an art-direction reference, not a request to reproduce the same person. Use warm late-afternoon side light, gentle dappled shadows, deep evergreen foliage or muted green interiors, warm cream fabrics, and tactile wood, plaster, or terracotta. Preserve natural skin tones, visible skin texture, believable hands, and small imperfections. The photographic treatment should feel like a quiet independent lifestyle magazine: an eye-level 35–50mm perspective, gentle depth of field, subtle film grain, and restrained contrast. Keep the surroundings recognizable. The mood is unhurried and quietly reassuring: ordinary life continuing. The person is absorbed in what they are doing, with a relaxed posture and a small, natural expression. Avoid posing or looking at the camera. Scene: A woman manager with olive skin and dark hair and a younger male colleague with freckles and auburn hair calmly arranging a few blank paper sheets at a standing-height table in an architect's commercial studio. Both naturally engaged, restrained smiles. Sage partition, wooden surfaces, daylight, no handshakes. Horizontal frame with room around both people. Composition: 3:2 aspect ratio. Generate in this aspect ratio, compose natively for it. Keep faces and hands clear of crop edges. No text, logos, watermarks, borders, graphic overlays, artificial glows, dramatic lens flare, medical equipment, exaggerated celebration, corporate stock-photo poses, airbrushed skin, or heavy orange or green color casts. Do not add a bill or phone unless the scene calls for one. This is an illustrative campaign scene, not a real customer testimonial or staff portrait. Reference role: the supplied image is a style and lighting reference only. Create new people and the distinct scene described above. Workplace scenes must read clearly as workplaces, not domestic kitchens.

Two coworkers leaving an office together. AI-generated campaign image.

10 / Employees2:3

Leaving work

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Use case: photorealistic-natural. Create ONE standalone photograph, not a collage or contact sheet. Create a photorealistic, candid editorial lifestyle photograph for Rekupr. Match the attached approved campaign reference for lighting, color balance, material texture, and photographic treatment. Use it as an art-direction reference, not a request to reproduce the same person. Use warm late-afternoon side light, gentle dappled shadows, deep evergreen foliage or muted green interiors, warm cream fabrics, and tactile wood, plaster, or terracotta. Preserve natural skin tones, visible skin texture, believable hands, and small imperfections. The photographic treatment should feel like a quiet independent lifestyle magazine: an eye-level 35–50mm perspective, gentle depth of field, subtle film grain, and restrained contrast. Keep the surroundings recognizable. The mood is unhurried and quietly reassuring: ordinary life continuing. The person is absorbed in what they are doing, with a relaxed posture and a small, natural expression. Avoid posing or looking at the camera. Scene: A white female employee in her late forties with brown hair and a Black male coworker in his thirties walking out of a modest office entrance into a tree-lined courtyard, carrying simple tote and backpack. Observational, mid-conversation, no posing. Tall full-body frame, actual commercial building doorway, warm cream stone and evergreen surroundings. Composition: 2:3 aspect ratio. Generate in this aspect ratio, compose natively for it. Keep faces and hands clear of crop edges. No text, logos, watermarks, borders, graphic overlays, artificial glows, dramatic lens flare, medical equipment, exaggerated celebration, corporate stock-photo poses, airbrushed skin, or heavy orange or green color casts. Do not add a bill or phone unless the scene calls for one. This is an illustrative campaign scene, not a real customer testimonial or staff portrait. Reference role: the supplied image is a style and lighting reference only. Create new people and the distinct scene described above. Workplace scenes must read clearly as workplaces, not domestic kitchens.

A father and daughter washing tomatoes at a kitchen sink. AI-generated campaign image.

11 / Lifestyle16:9

Saturday in the kitchen

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Use case: photorealistic-natural. Create ONE standalone photograph, not a collage or contact sheet. Create a photorealistic, candid editorial lifestyle photograph for Rekupr. Match the attached approved campaign reference for lighting, color balance, material texture, and photographic treatment. Use it as an art-direction reference, not a request to reproduce the same person. Use warm late-afternoon side light, gentle dappled shadows, deep evergreen foliage or muted green interiors, warm cream fabrics, and tactile wood, plaster, or terracotta. Preserve natural skin tones, visible skin texture, believable hands, and small imperfections. The photographic treatment should feel like a quiet independent lifestyle magazine: an eye-level 35–50mm perspective, gentle depth of field, subtle film grain, and restrained contrast. Keep the surroundings recognizable. The mood is unhurried and quietly reassuring: ordinary life continuing. The person is absorbed in what they are doing, with a relaxed posture and a small, natural expression. Avoid posing or looking at the camera. Scene: A Black father in his forties and his school-age daughter washing tomatoes together at a kitchen sink in a modest lived-in home. Cream cotton and muted green clothing, oak counter, ceramic bowl. Tender but ordinary concentration, not staged cheer. Wide frame with the pair on right, quiet cream wall and green cabinets on left. No bill, phone or laptop. Composition: 16:9 aspect ratio. Generate in this aspect ratio, compose natively for it. Keep faces and hands clear of crop edges. No text, logos, watermarks, borders, graphic overlays, artificial glows, dramatic lens flare, medical equipment, exaggerated celebration, corporate stock-photo poses, airbrushed skin, or heavy orange or green color casts. Do not add a bill or phone unless the scene calls for one. This is an illustrative campaign scene, not a real customer testimonial or staff portrait. Reference role: the supplied image is a style and lighting reference only. Create new people and the distinct scene described above. Workplace scenes must read clearly as workplaces, not domestic kitchens.

An older woman tending herbs on a balcony. AI-generated campaign image.

12 / Lifestyle4:5

A little tending

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Use case: photorealistic-natural. Create ONE standalone photograph, not a collage or contact sheet. Create a photorealistic, candid editorial lifestyle photograph for Rekupr. Match the attached approved campaign reference for lighting, color balance, material texture, and photographic treatment. Use it as an art-direction reference, not a request to reproduce the same person. Use warm late-afternoon side light, gentle dappled shadows, deep evergreen foliage or muted green interiors, warm cream fabrics, and tactile wood, plaster, or terracotta. Preserve natural skin tones, visible skin texture, believable hands, and small imperfections. The photographic treatment should feel like a quiet independent lifestyle magazine: an eye-level 35–50mm perspective, gentle depth of field, subtle film grain, and restrained contrast. Keep the surroundings recognizable. The mood is unhurried and quietly reassuring: ordinary life continuing. The person is absorbed in what they are doing, with a relaxed posture and a small, natural expression. Avoid posing or looking at the camera. Scene: An older East Asian woman in her sixties wearing a cream linen shirt tending basil in terracotta pots on a small shaded balcony. Realistic age texture, relaxed hands touching herbs naturally. Warm side light and deep green leaves, ordinary urban garden. Portrait showing head, hands and pots, no devices or papers. Composition: 4:5 aspect ratio. Generate in this aspect ratio, compose natively for it. Keep faces and hands clear of crop edges. No text, logos, watermarks, borders, graphic overlays, artificial glows, dramatic lens flare, medical equipment, exaggerated celebration, corporate stock-photo poses, airbrushed skin, or heavy orange or green color casts. Do not add a bill or phone unless the scene calls for one. This is an illustrative campaign scene, not a real customer testimonial or staff portrait. Reference role: the supplied image is a style and lighting reference only. Create new people and the distinct scene described above. Workplace scenes must read clearly as workplaces, not domestic kitchens.

A paper bill beside a ceramic mug on an oak kitchen table. AI-generated campaign image.

13 / Bill details1:1

A bill in plain view

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Use case: photorealistic-natural. Create ONE standalone photograph, not a collage or contact sheet. Create a photorealistic, candid editorial lifestyle photograph for Rekupr. Match the attached approved campaign reference for lighting, color balance, material texture, and photographic treatment. Use it as an art-direction reference, not a request to reproduce the same person. Use warm late-afternoon side light, gentle dappled shadows, deep evergreen foliage or muted green interiors, warm cream fabrics, and tactile wood, plaster, or terracotta. Preserve natural skin tones, visible skin texture, believable hands, and small imperfections. The photographic treatment should feel like a quiet independent lifestyle magazine: an eye-level 35–50mm perspective, gentle depth of field, subtle film grain, and restrained contrast. Keep the surroundings recognizable. The mood is unhurried and quietly reassuring: ordinary life continuing. The person is absorbed in what they are doing, with a relaxed posture and a small, natural expression. Avoid posing or looking at the camera. Scene: A close editorial still-life detail of an ordinary medical bill resting on a warm oak kitchen table beside a plain sage ceramic mug. The page has a subtle column layout, short gray abstract text lines, and indistinct amounts, with no readable words, codes, identities or real personal data. A folded cream cloth and soft green cabinetry in background. No people. Low three-quarter 50mm photographic angle, shallow but believable depth, square composition. Focus on the tactile paper edge and soft side light, not a simulated UI. Composition: 1:1 aspect ratio. Generate in this aspect ratio, compose natively for it. Keep hands and important objects comfortably within the frame. For a detail scene, follow the requested camera angle and omit faces, overriding the generic people direction above. No text, logos, watermarks, borders, graphic overlays, artificial glows, dramatic lens flare, medical equipment, exaggerated celebration, corporate stock-photo poses, airbrushed skin, or heavy orange or green color casts. Do not add a bill or phone unless the scene calls for one. This is an illustrative campaign scene, not a real customer testimonial or staff portrait. Reference role: use the supplied campaign photograph only for warm natural light, color and texture. Create the new scene described. The paper is an illustrative prop, never a fabricated customer finding. No readable text anywhere.

A couple calmly reviewing a bill together at home. AI-generated campaign image.

14 / Bills & people3:2

Looking through it together

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Use case: photorealistic-natural. Create ONE standalone photograph, not a collage or contact sheet. Create a photorealistic, candid editorial lifestyle photograph for Rekupr. Match the attached approved campaign reference for lighting, color balance, material texture, and photographic treatment. Use it as an art-direction reference, not a request to reproduce the same person. Use warm late-afternoon side light, gentle dappled shadows, deep evergreen foliage or muted green interiors, warm cream fabrics, and tactile wood, plaster, or terracotta. Preserve natural skin tones, visible skin texture, believable hands, and small imperfections. The photographic treatment should feel like a quiet independent lifestyle magazine: an eye-level 35–50mm perspective, gentle depth of field, subtle film grain, and restrained contrast. Keep the surroundings recognizable. The mood is unhurried and quietly reassuring: ordinary life continuing. The person is absorbed in what they are doing, with a relaxed posture and a small, natural expression. Avoid posing or looking at the camera. Scene: A middle-aged mixed-race couple, a Black woman and a white man, sitting side by side at a modest oak kitchen table and calmly reviewing a single paper medical bill. She lightly indicates a row on the paper while he listens. Bill has muted gray line-item structure, no readable text or personal data. Cream and muted green cotton clothes, green cabinets, natural faces, quiet attention rather than distress or forced celebration. Horizontal 3:2 frame, both faces and believable hands visible, paper in lower foreground. Composition: 3:2 aspect ratio. Generate in this aspect ratio, compose natively for it. Keep hands and important objects comfortably within the frame. For a detail scene, follow the requested camera angle and omit faces, overriding the generic people direction above. No text, logos, watermarks, borders, graphic overlays, artificial glows, dramatic lens flare, medical equipment, exaggerated celebration, corporate stock-photo poses, airbrushed skin, or heavy orange or green color casts. Do not add a bill or phone unless the scene calls for one. This is an illustrative campaign scene, not a real customer testimonial or staff portrait. Reference role: use the supplied campaign photograph only for warm natural light, color and texture. Create the new scene described. The paper is an illustrative prop, never a fabricated customer finding. No readable text anywhere.

Close view of older hands holding a pen above a bill. AI-generated campaign image.

15 / Bill details2:3

One line at a time

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Use case: photorealistic-natural. Create ONE standalone photograph, not a collage or contact sheet. Create a photorealistic, candid editorial lifestyle photograph for Rekupr. Match the attached approved campaign reference for lighting, color balance, material texture, and photographic treatment. Use it as an art-direction reference, not a request to reproduce the same person. Use warm late-afternoon side light, gentle dappled shadows, deep evergreen foliage or muted green interiors, warm cream fabrics, and tactile wood, plaster, or terracotta. Preserve natural skin tones, visible skin texture, believable hands, and small imperfections. The photographic treatment should feel like a quiet independent lifestyle magazine: an eye-level 35–50mm perspective, gentle depth of field, subtle film grain, and restrained contrast. Keep the surroundings recognizable. The mood is unhurried and quietly reassuring: ordinary life continuing. The person is absorbed in what they are doing, with a relaxed posture and a small, natural expression. Avoid posing or looking at the camera. Scene: An intimate editorial detail photograph of an older adult's naturally wrinkled hands reviewing a medical bill at a wooden kitchen table. One hand rests beside the paper and the other loosely holds a simple pen above one line. The person's face is outside the frame intentionally. Cream linen cuff, sage ceramic mug soft in background. Bill is a credible unbranded paper with faint line-item columns but no readable text, codes, names, or amounts. Tall 2:3 composition with full hands and paper comfortably framed; paper remains physically believable. Composition: 2:3 aspect ratio. Generate in this aspect ratio, compose natively for it. Keep hands and important objects comfortably within the frame. For a detail scene, follow the requested camera angle and omit faces, overriding the generic people direction above. No text, logos, watermarks, borders, graphic overlays, artificial glows, dramatic lens flare, medical equipment, exaggerated celebration, corporate stock-photo poses, airbrushed skin, or heavy orange or green color casts. Do not add a bill or phone unless the scene calls for one. This is an illustrative campaign scene, not a real customer testimonial or staff portrait. Reference role: use the supplied campaign photograph only for warm natural light, color and texture. Create the new scene described. The paper is an illustrative prop, never a fabricated customer finding. No readable text anywhere.

A couple choosing vegetables at an outdoor market. AI-generated campaign image.

16 / Lifestyle16:9

Market morning

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Use case: photorealistic-natural. Create ONE standalone photograph, not a collage or contact sheet. Create a photorealistic, candid editorial lifestyle photograph for Rekupr. Match the attached approved campaign reference for lighting, color balance, material texture, and photographic treatment. Use it as an art-direction reference, not a request to reproduce the same person. Use warm late-afternoon side light, gentle dappled shadows, deep evergreen foliage or muted green interiors, warm cream fabrics, and tactile wood, plaster, or terracotta. Preserve natural skin tones, visible skin texture, believable hands, and small imperfections. The photographic treatment should feel like a quiet independent lifestyle magazine: an eye-level 35–50mm perspective, gentle depth of field, subtle film grain, and restrained contrast. Keep the surroundings recognizable. The mood is unhurried and quietly reassuring: ordinary life continuing. The person is absorbed in what they are doing, with a relaxed posture and a small, natural expression. Avoid posing or looking at the camera. Scene: A mixed-race couple in their thirties browsing vegetables at a small outdoor farmers market, carrying a simple cream canvas tote. Candid profile and three-quarter view, leafy greens and wooden crates, canvas awning softly filtering warm daylight. No signs or readable labels. Wide frame showing setting, people on left and quieter produce on right. Composition: 16:9 aspect ratio. Generate in this aspect ratio, compose natively for it. Keep faces and hands clear of crop edges. No text, logos, watermarks, borders, graphic overlays, artificial glows, dramatic lens flare, medical equipment, exaggerated celebration, corporate stock-photo poses, airbrushed skin, or heavy orange or green color casts. Do not add a bill or phone unless the scene calls for one. This is an illustrative campaign scene, not a real customer testimonial or staff portrait. Reference role: the supplied image is a style and lighting reference only. Create new people and the distinct scene described above. Workplace scenes must read clearly as workplaces, not domestic kitchens.

An opened envelope containing a folded billing statement. AI-generated campaign image.

17 / Bill details4:5

A place to start

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Use case: photorealistic-natural. Create ONE standalone photograph, not a collage or contact sheet. Create a photorealistic, candid editorial lifestyle photograph for Rekupr. Match the attached approved campaign reference for lighting, color balance, material texture, and photographic treatment. Use it as an art-direction reference, not a request to reproduce the same person. Use warm late-afternoon side light, gentle dappled shadows, deep evergreen foliage or muted green interiors, warm cream fabrics, and tactile wood, plaster, or terracotta. Preserve natural skin tones, visible skin texture, believable hands, and small imperfections. The photographic treatment should feel like a quiet independent lifestyle magazine: an eye-level 35–50mm perspective, gentle depth of field, subtle film grain, and restrained contrast. Keep the surroundings recognizable. The mood is unhurried and quietly reassuring: ordinary life continuing. The person is absorbed in what they are doing, with a relaxed posture and a small, natural expression. Avoid posing or looking at the camera. Scene: A quiet editorial still-life of an opened plain cream envelope with a folded medical billing statement partially drawn out, on a worn oak console table beside a small ceramic bowl for keys. Muted green painted wall and soft window-shadow in background. No people or devices. The exposed statement has faint blurred gray column structure, no readable wording, names, addresses, amounts, barcode or logos. Portrait 4:5 with the envelope and folded-paper texture in lower middle, calm empty wall above. Composition: 4:5 aspect ratio. Generate in this aspect ratio, compose natively for it. Keep hands and important objects comfortably within the frame. For a detail scene, follow the requested camera angle and omit faces, overriding the generic people direction above. No text, logos, watermarks, borders, graphic overlays, artificial glows, dramatic lens flare, medical equipment, exaggerated celebration, corporate stock-photo poses, airbrushed skin, or heavy orange or green color casts. Do not add a bill or phone unless the scene calls for one. This is an illustrative campaign scene, not a real customer testimonial or staff portrait. Reference role: use the supplied campaign photograph only for warm natural light, color and texture. Create the new scene described. The paper is an illustrative prop, never a fabricated customer finding. No readable text anywhere.

Overhead view of a bill, phone, reading glasses and a hand on an oak table. AI-generated campaign image.

18 / Bill details1:1

Paper and phone

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Use case: photorealistic-natural. Create ONE standalone photograph, not a collage or contact sheet. Create a photorealistic, candid editorial lifestyle photograph for Rekupr. Match the attached approved campaign reference for lighting, color balance, material texture, and photographic treatment. Use it as an art-direction reference, not a request to reproduce the same person. Use warm late-afternoon side light, gentle dappled shadows, deep evergreen foliage or muted green interiors, warm cream fabrics, and tactile wood, plaster, or terracotta. Preserve natural skin tones, visible skin texture, believable hands, and small imperfections. The photographic treatment should feel like a quiet independent lifestyle magazine: an eye-level 35–50mm perspective, gentle depth of field, subtle film grain, and restrained contrast. Keep the surroundings recognizable. The mood is unhurried and quietly reassuring: ordinary life continuing. The person is absorbed in what they are doing, with a relaxed posture and a small, natural expression. Avoid posing or looking at the camera. Scene: An overhead editorial photograph of a medical bill, a plain dark phone lying face down, and a pair of reading glasses arranged casually on a warm oak table. A cream shirt cuff and just one relaxed hand enter from the bottom edge, as if someone has paused mid-review. Not an excessively symmetrical flat lay. A single soft diagonal window shadow, hint of green ceramic cup at top corner. Bill has indistinct gray line-item columns, no readable text or personal information. Square native frame, every object physically coherent, restrained palette and natural paper texture. Composition: 1:1 aspect ratio. Generate in this aspect ratio, compose natively for it. Keep hands and important objects comfortably within the frame. For a detail scene, follow the requested camera angle and omit faces, overriding the generic people direction above. No text, logos, watermarks, borders, graphic overlays, artificial glows, dramatic lens flare, medical equipment, exaggerated celebration, corporate stock-photo poses, airbrushed skin, or heavy orange or green color casts. Do not add a bill or phone unless the scene calls for one. This is an illustrative campaign scene, not a real customer testimonial or staff portrait. Reference role: use the supplied campaign photograph only for warm natural light, color and texture. Create the new scene described. The paper is an illustrative prop, never a fabricated customer finding. No readable text anywhere.

A woman putting a bill into a paper folder at her kitchen table. AI-generated campaign image.

19 / Bills & people3:2

A clearer evening

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Use case: photorealistic-natural. Create ONE standalone photograph, not a collage or contact sheet. Create a photorealistic, candid editorial lifestyle photograph for Rekupr. Match the attached approved campaign reference for lighting, color balance, material texture, and photographic treatment. Use it as an art-direction reference, not a request to reproduce the same person. Use warm late-afternoon side light, gentle dappled shadows, deep evergreen foliage or muted green interiors, warm cream fabrics, and tactile wood, plaster, or terracotta. Preserve natural skin tones, visible skin texture, believable hands, and small imperfections. The photographic treatment should feel like a quiet independent lifestyle magazine: an eye-level 35–50mm perspective, gentle depth of field, subtle film grain, and restrained contrast. Keep the surroundings recognizable. The mood is unhurried and quietly reassuring: ordinary life continuing. The person is absorbed in what they are doing, with a relaxed posture and a small, natural expression. Avoid posing or looking at the camera. Scene: A woman in her early forties with brown skin and curly dark hair at her oak kitchen table calmly slipping a medical bill into a plain paper folder and setting her phone face down beside it. The bill shows faint line-item structure with no readable names, codes, charges or personal data. Natural relaxed expression, quiet sense of finished task, no exaggerated relief. Forest-green cabinetry, cream cotton clothing and soft side light. Landscape 3:2 with the person center-left, hands and bill visible, quiet room on the right. Composition: 3:2 aspect ratio. Generate in this aspect ratio, compose natively for it. Keep hands and important objects comfortably within the frame. For a detail scene, follow the requested camera angle and omit faces, overriding the generic people direction above. No text, logos, watermarks, borders, graphic overlays, artificial glows, dramatic lens flare, medical equipment, exaggerated celebration, corporate stock-photo poses, airbrushed skin, or heavy orange or green color casts. Do not add a bill or phone unless the scene calls for one. This is an illustrative campaign scene, not a real customer testimonial or staff portrait. Reference role: use the supplied campaign photograph only for warm natural light, color and texture. Create the new scene described. The paper is an illustrative prop, never a fabricated customer finding. No readable text anywhere.

Parents and their daughter walking together along a garden path. AI-generated campaign image.

20 / Lifestyle2:3

A walk in the garden

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Use case: photorealistic-natural. Create ONE standalone photograph, not a collage or contact sheet. Create a photorealistic, candid editorial lifestyle photograph for Rekupr. Match the attached approved campaign reference for lighting, color balance, material texture, and photographic treatment. Use it as an art-direction reference, not a request to reproduce the same person. Use warm late-afternoon side light, gentle dappled shadows, deep evergreen foliage or muted green interiors, warm cream fabrics, and tactile wood, plaster, or terracotta. Preserve natural skin tones, visible skin texture, believable hands, and small imperfections. The photographic treatment should feel like a quiet independent lifestyle magazine: an eye-level 35–50mm perspective, gentle depth of field, subtle film grain, and restrained contrast. Keep the surroundings recognizable. The mood is unhurried and quietly reassuring: ordinary life continuing. The person is absorbed in what they are doing, with a relaxed posture and a small, natural expression. Avoid posing or looking at the camera. Scene: A mixed-gender family of three, two parents in their forties and their school-age daughter, walking together along a leafy public garden path. Diverse natural appearances, cream, olive and muted blue casual clothes, ordinary conversation and gentle movement, no posed line-up. Tall environmental full-body composition, warm dappled light, no phone or paperwork. Composition: 2:3 aspect ratio. Generate in this aspect ratio, compose natively for it. Keep faces and hands clear of crop edges. No text, logos, watermarks, borders, graphic overlays, artificial glows, dramatic lens flare, medical equipment, exaggerated celebration, corporate stock-photo poses, airbrushed skin, or heavy orange or green color casts. Do not add a bill or phone unless the scene calls for one. This is an illustrative campaign scene, not a real customer testimonial or staff portrait. Reference role: the supplied image is a style and lighting reference only. Create new people and the distinct scene described above. Workplace scenes must read clearly as workplaces, not domestic kitchens.

The collection ZIP contains full-resolution JPEGs; individual downloads provide original PNGs. Generated campaign imagery. People and bill details are illustrative. Each image keeps its original composition; use the displayed pixel dimensions when placing it, and check any new crop in context.

Visual language

Paper becomes an appeal.

Bills, evidence, and appeal letters are treated as tactile paper objects. They give complex information a familiar shape and make progress visible.

Use the object to explain the change.

A paper scene should reveal what a person brings, what Rekupr finds, or how the evidence becomes an appeal draft. It is never decoration alone.

  • Surface radius8px
  • Editorial cornerUp to 80px
  • Control shapeFull pill
  • Line weight1px
Rekupr01 / 03

Something worth a closer look.

Possible duplicate charge

Two matching lines appear on the same date.

Evidence attached

Quiet surfaces

Small radii keep information calm and readable.

One open corner

A larger corner belongs to editorial images and major brand moments.

Structure stays green

Use green and white for illustrative seals and status details. Reserve amber for the next action.

Paths and orbits

Thin lines can show a relationship, transition, or reading path.

Light icons, clear meaning.

Use Phosphor Light, with rounded joins and a 1.5px stroke at 24px. Choose familiar symbols, pair them with words, and inherit the surrounding text color.

Documents
Review
Privacy
Care
Appeal
Next step

Make space intentional.

Use an 8px rhythm with optical adjustments. Desktop gutters are about 5vw; phone gutters start at 23px. Major sections use 85 to 110px on desktop and 65 to 75px on phones.

8162432486488

Familiar actions, every time.

Lead with one amber primary action per decision area. Use neutral outlines for secondary actions and text-only controls for tertiary actions. Keep reassurance close. Prominent buttons are 53 to 58px tall; compact header actions are 44px.

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Primary action and reassurance
How we protect your information Tertiary action, text only

Background art

A quiet layer.
A familiar feeling.

The rings behind our paper scenes and dark brand moments, ready to use in your next composition. Choose a crop and download the artwork.

Translucent green rings centered on a pale sage background
01 / Light

Sage orbits

A soft center for paper scenes, product stories, and helpful explanations. Place the main object within the inner ring.

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Transparent rings SVG
Subtle translucent rings extending from the upper-right corner of a deep green background
02 / Dark

Deep corner rings

A quiet frame for brand statements, title slides, and closing moments. Keep the main message in the open space on the left.

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Transparent rings SVG

Keep the artwork close.

The full collection includes six backgrounds in SVG and PNG, two transparent SVG overlays, and a short usage guide. All artwork is free of text, logos, and document illustrations.

Let the content lead.

Use one ring composition at a time. Keep its original opacity and proportions. Scale and crop together; never stretch the circles.

Keep the pairing intact.

Place green overlays on sage and light overlays on deep green. Keep amber out of background art and decoration; reserve it for primary actions. See the color rule ↗

Choose the right file.

SVG stays sharp at any size. PNG is ready for slides, social layouts, and email artwork. Files have square edges; apply the container’s corner shape in your layout.

Motion

Movement should explain.

Use motion to connect one state to another or reward an action. Keep the primary path immediately available, and respect reduced-motion preferences.

Paper arrives. A path becomes clear.

The object moves once, settles quickly, and leaves the content easy to read.

One step at a timeA way
forward.
250msControls
850msSection reveal
1200msImage and paper
2300msPath drawing

Applications

One feeling, across every surface.

The composition changes with the job. The calm voice, restrained palette, readable type, and clear next action hold the system together.

Rekupr

A little breathing room.

We help you understand your medical bill, find what may be worth questioning, and build an appeal when the evidence supports it.

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RekuprClarity,
close at hand.
rekupr.co
Example workspace

Your bill, in simple terms.

Two charges may be worth questioning. Review each finding and the evidence behind it, then build an appeal from the supported issues.

2 findings to reviewView supporting details ↗
Review my bill

Product workspaces use a detached navigation panel and a bright reading surface. Keep operational detail legible and states explicit. All information shown here is illustrative.

Guardrails

Keep it useful. Keep it true.

Before work ships, check the experience against the person receiving it. The brand succeeds when people understand more and feel able to act.

Accessibility

Use semantic structure, visible focus, sufficient contrast, readable supporting text, descriptive alternative text, and a complete reduced-motion experience.

Claims and proof

Keep evidence close to findings. Label individual outcomes. Explain rounding and relationships. Do not invent savings, speed, access, or automatic actions.

Brand architecture

Rekupr is the product people meet. Lumio is the parent company. Lead with Rekupr in customer-facing work unless the company context is necessary.

Ownership

Keep the vector logo, design tokens, source notes, and product vocabulary together. Update this guide as shipped work establishes a clearer rule.

Ready to ship?

Use this final check for product screens, pages, messages, partnerships, and campaigns.

  • Does the first screen answer the person’s immediate question?
  • Is every claim as specific and qualified as the evidence allows?
  • Are actions named by what will happen next?
  • Does supporting text remain readable on a phone?
  • Does the design feel calm without hiding useful detail?

Make room for clarity.